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The Secret to Viral Marketing: Make People Interesting (Interview with Mark Hughes)

Do you want to get people talking about your brand? Want word of mouth? Referrals? Viral marketing? Well, there’s a simple secret to making it happen, and it’s not what you think. It isn’t about being controversial or weird, and it isn’t about wacky videos. Those are just the symptoms. So what’s the cause? It’s making […]

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How to Advertise On Facebook: 900 Million People Can’t Be Wrong

When I tell people what I do, I hear the full spectrum of responses. The good. The bad. And a lot of the ugly lately… more on that later. I was talking with someone recently who has a very successful online business and asked why they didn’t have a presence on Facebook. They said that

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How to Make an Information Product (Interview with Fred Gleeck)

Everybody’s talking about info products. E-books. Audiobooks. Video courses. Podcasts. Training programs. And the accepted wisdom is that if you want to succeed online – to be really profitable – then you need to have one, too. Ideally, more than one – an entire funnel of them. But how do you do it? Is it

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Post Free Ads With HARO: How to Use This Twist on Guest Posting

We’ve all struggled to increase traffic, and every wannabe guru has a bag of tricks they’re eager to sell you. Problem is, you want proven tactics that you can replicate for your site–tactics that drive traffic, get high-quality backlinks, and convert well. And those proven tactics aren’t easy to come by! That’s why I’m excited to

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Influence: What it Is and How to Get it! (Interview with @MarkWSchaefer)

Social influence marketing. It’s the hot current marketing trend in the world, as personified by a host of companies like Klout, PeerIndex, Kred, and others. But it’s such a new field, that hardly anyone really has a handle on it yet. Mark Schaefer is the exception. He gets it, because he spent the better part

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How to Earn Extra Money: A Six-Figure Revenue in 73 Days?

 “Generating six-figure revenue just doesn’t have to take a long time.” At least, that’s what one of my business advisors told me when I started out in the entrepreneurial world. In theory, what he said made sense. But I didn’t believe it… until I had done it myself. Frustrated with the state of “modern” healthcare,

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Brand Identity: The Secrets of Successful 21st Century Brands

As Dylan once wrote, Times Are A Changing… or as I like to look at it, times are evolving. We might be 12 years into this new century, but people are quite slow on the uptake. Businesses of all kinds are being left behind. They’re clinging to the 20th century like the bad guy in

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The New Face (and Faces!) of Mirasee

The times, they are a-changing. Or so the song says… and it’s definitely true for us here at Mirasee. This blog is almost exactly two years old, and we’ve come a long way since those early days of me and Peter working together on a fun little side project. A lot of things have changed

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