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How Avon Uses the Economy to Grow (and How You Can Too)

Do you by any chance pull up your nose at the mention of Avon? The company is worth $70 billion, with sales last year of over $10 billion. How much did you sell last year? The secret to their success is surprisingly simple: in a recession, people get laid off. Those folks have time, and […]

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20 Ways Social Media Can Destroy You

Social media is considered to be one of the most important functions on the internet. It allows web surfers to share and discuss information that they deem valuable. With almost 400 million people logging into their social media accounts daily, it is a resource that should be impossible to ignore. Never in the internet’s short

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5 Unusual Ways to Leverage Your Audience – Even if It’s Small

“The money is in the list” has become a mantra in the online marketing circles. And though I think the statement is crippled, there’s truth to it. But it’s overshadowing the other ways you can leverage your list. Even if you don’t have thousands of subscribers, you can still get tremendous value from them. All

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Don’t Be An Expert – Do This Instead

“Be an expert.” How many times have you received this advice, and how many times have you advised people to do this? Come on, admit it: you have, haven’t you? I have received this professional advice from pretty much every expert, ninja, guru, and maven I know. When I am invited to speak somewhere, people

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A Beginner’s Guide to Online PR

Since Matt Cutts recently announced the death of guest blogging for SEO purposes, many Internet marketers have been exploring other options of obtaining links and building their client’s brand presence online. I believe many of us saw this day coming and were already putting to practice different strategies. One of those strategies we found to

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The Insanely Simple Trick To Keeping Your Customers Hooked

The dawn of a new year is the traditional time to revamp ourselves and our lives. But does your business need a makeover too? If your mailing list is not bursting at the seams, maybe it’s time to shake things up. The pace of change in the business world is breathtaking. Are your competitors moving

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A Fiction Author’s Dilemma: What Should You Blog About?

You’ve been toying with the idea of putting up a blog. Your engagement with your subscribers over e-mail is great. You’re already seeking resources on where to get themes and hosting for your potential blog. But there’s something that’s stopping you. You don’t know what you should blog about. And you know it’s awful. You

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How to Effortlessly Find The Voice That Engages Your Audience

“I’ve only know you for a few hours and already I’m hooked.”  “I stumbled across your site, 4 hours have passed by, and I’m STILL reading! I can’t get enough!”  “Where have you beeeennnn my whole life?”  Let me guess – 3 things nobody has ever said to you? You know you’ve got to find

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How to Turn Down Clients Without Alienating Them

New businesses will often take on every single client or customer they can attract. If you’re still building your customer base, enhancing your reputation, improving the quality of your services or products, acquiring customer testimonials and developing a ground-swell of word-of-mouth support, then you’ll likely be exceedingly grateful for – and accept – every client

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7 Embarrassing Email Marketing Mistakes

Look around the Internet and you’ll see lots of attempts of attracting traffic. And more often than not, the goal is to get subscribers. But then what? Having subscribers doesn’t equal income – it only equals great opportunity. How well you use different email marketing strategies and engage your audience decides how well you cash

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