Launching a product is easy. You create something great, throw some money on ads, optimize the incoming traffic and sales start pouring in. Right? Yeah, I wish. That’s how it goes in your head, but in reality all you hear are crickets. Chirp, chirp. Chirp, chirp. Here’s the good news, though. You can avoid that. […]
The words we use in life matter. The words we use in our call to actions (CTAs) also matter and could mean the difference between zero sign ups and sales or hundreds. And just like A/B testing for your landing pages and ad copies, trying different versions of CTAs also makes a significant impact when
Think about the last time you went in for a job interview or a meeting with a potential client. What was your frame of mind? It probably had nothing to do with the sense of creating an extraordinary life. In fact, most people think the same thing. “Oh please, pick me! Pick me!” But what
Do you find it hard to promote your content? You send out emails to let people know about your latest blog post or guide, but do you really feel that they’re going to get excited about it? The fact is, any well-known blogger gets absolutely bombarded with emails everyday from people wanting their attention. Deep
Which of these statements is more interesting to you? Coffee is a beverage brewed from the ground, roasted seeds of the coffee berry. Coffee has been grown since the 15th century in the Arabian Peninsula. Or this one? Legend has it that coffee was discovered by an Ethiopian goatherd. One day, Kaldi noticed his flock
Do you know the difference between being ‘big’ and being ‘great?’ Bo Burlingham, author of Small Giants, does, and he was one of the driving forces that shaped entrepreneurship as we know it today. Today, Bo talks about what it means to be a small giant, to have ‘mojo,’ and what choices those companies make
Content is king! Noooo, quality content is king! No way, yo. Massive content is king! We in the online world like to think we know all about content (you’d almost think we think we invented it). But still, there remains incredible confusion about content and the effective use of it. Despite our almost maniacal chokehold
There are three elements to a successful speech. It should be understood. It should be memorable. And it should engage the audience for as long as possible. But being memorable doesn’t mean singing, dancing, and fireworks. Being memorable means people can talk about your speech a week later and at least vaguely recall what it
As a small business owner, how can you compete with the 800-pound gorilla in your space? Easy! You can be human. But you’re not going to accomplish that with marketing. You do it with branding. Do you know the difference between marketing and branding? Glen T Campbell does, and on today’s Business Reimagined, he explains
You know that feeling of dissatisfaction that haunts you, no matter how often you tell yourself you should be happy? When you look at your career trajectory or business, you just know you weren’t ‘born for this.’ It’s not what you were meant to do in life. Is there something wrong with you? Are you
