Every year on April Fool’s Day, the marketing world goes wild. Big brands from Google to Frito-Lay jump on the bandwagon, launching imaginary new products and announcing new corporate missions in an effort to outdo each other with the best prank of the season. But why? Why is April Fool’s so beloved by marketers? What does […]
“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” ~ Steve Jobs Does this scenario sound familiar? You have a friend who seems to have an uncanny knack of knowing when to start projects and when to hold back, and you
We all know entrepreneurship has its ups and downs, and that’s putting it mildly. No doubt, you have days where you imagine ripping your laptop from its power source and throwing it through the window of your beautifully appointed downtown office the cheap café down the street. (However, if you actually did that, I’m not
Growing up, no one would have believed me if I told them that I would graduate from Georgia Tech and go on to manage $11 million in revenue as an associate product manager for my first job. In fact, the odds were always against me being born in the USA to a working-class immigrant family.
Does this sound familiar? A small business owner sells her products online and to a few select resellers. She manages all her sales and inventory in scattered spreadsheets, and laboriously creates custom invoicing with Word documents. She uses a basic email provider, and has a WordPress site to sell her products and represent her company.
If you read this blog then you most likely have some sort of online business. So assuming this, you’ve picked out a target audience (or at least you should have). And you either have a product to sell, or decided to promote someone else’s as an affiliate. And you’ve probably set up your website and
Last month was kind of a special month for me. On around the 15th of April, I celebrated 5 years working with Danny at Firepole Marketing. Now, 5 years may not sound like a lot – but for a millennial who, pre-Firepole had almost 40 different jobs (most of them sucked), it’s kind of spectacular.
The first weeks of life are truly magical. My daughter was born just a few weeks ago, and it’s amazing how much personality is already evident in a baby that would seem to do little more than sleep, eat, and poop. But no, the personality is definitely there, and every day I learn something new
You’ve done it. You’ve decided to start your own business and quit your job. Congratulations! Even if you’re one of the lucky ones and have enough cash stockpiled for a decent “runway,” you probably still feel a twinge of fear and uncertainty around your decision despite your confidence in your obsessive work ethic and ability
Ever try to find great podcasting tips online? Go ahead and Google it. I’ll wait. Let me guess – you’ve just been hit by an avalanche of articles telling you all you need is a decent mic, some recording software, and a little technical know-how. Choose your topic, learn about Libsyn, and you’re all set
