Having a website is extremely important for the success of your business. It’s your piece of online real estate and a vehicle to establish sustainable income. However, owning a successful website comes with lots of responsibilities. These days you need an active blog, a newsletter, strong social media presence, and maybe a YouTube channel or […]
There is simply no shortage of social media experts giving advice on what platforms to use, specific tips and tools, and providing updates on the latest developments. However, expert advice, while valuable and incredibly helpful, can only get us so far. In a rush to join the latest platform, optimize our images or figure out
If you needed to quickly learn how to fix a leaky faucet, would you reach for an in-depth instruction manual, or find a short tutorial video on YouTube? If you’re inclined toward the latter, then you’re in good company. The US Department of Labor found that 65% of information people remember is information learned through
For a while now, you’ve been in the world of blogging. You had a dream, a vision. Something you were so passionate about that you wanted to share it with the world. You really want to help people who are in need of what you’re very good at, but you also want to make a
It’s a safe bet that you spend quite a bit of time creating content: not just blog posts, but also email newsletters, downloadable guides or in-depth pillar posts, and of course tweets, Facebook posts and other social media updates. That’s a lot of writing… and a lot of time invested. Are you really using that
Let me tell you about David. He’s a professional writer (blogger, fiction writer, non-fiction writer, etc.) who doesn’t like marketing his work. He says his job is to write, not to promote, and that if he works hard enough on his art, then his readers will come. There’s just one problem. Only a few people
Is your business stuck in the feast-or-famine cycle? One day, you have more work than you can handle. You’re staying up late, working too many hours, destroying your health in a desperate effort to meet deadlines. You barely have a minute to breathe – let alone market. But when you finally finish all the projects
You have a dream for your business. You know you can reach it. But marketing keeps getting on your way. It feels overwhelming or confusing with so many different options and things to consider. It doesn’t have to be like that. You can understand marketing and make it work for you. If you don’t feel
If your business isn’t growing, it’s dying. So says conventional wisdom. But every year, thousands of entrepreneurs prove that trope false. Their businesses, although not growing, are perfectly profitable. And as long as the money keeps flowing, those entrepreneurs are content to keep doing what they’re good at. Yet there comes a time in many solopreneur’s lives when the urge
You are staring at your computer screen. You are wondering where to go next with your ideal client profile, but you’re not 100% sure what you are supposed to be looking for. You know your ideal client. You have an idea of what her problem is, and how to solve this problem. The issue is:
