All marketers would like to think that subscribers experience a warm, fuzzy feeling inside when they see an email from them. In reality, many such messages evoke a sigh of exasperation, followed by a cursory skim at best, or a click of the “unsubscribe” link at worst. Why does it happen? Fickleness, small attention spans, […]
Planning a social media campaign should be easy, right? “We are going to be tweeting three times a day, posting a picture to Instagram every other day, and updating Facebook once a week. The campaign will reach 10,000,000 people over the course of two months. It will cost $1,500, and bring in an estimated $5,000
Here’s a scary thought: every single time you open your eyes in the morning, you will have HUNDREDS of new competitors. Every single day, these competitors are desperately trying to scratch and claw their way to getting just a tiny sliver of market share. Market share you once had. Put that on top of the
Justin Timberlake: that fine young gent has it all. The incredibly successful career, the girl, the adoring fans, and even his own brand of tequila. Can things get any better for him? One wonders. For about a millisecond. And then one carries on thinking about business, and life, and how on earth one will find
Having a website is extremely important for the success of your business. It’s your piece of online real estate and a vehicle to establish sustainable income. However, owning a successful website comes with lots of responsibilities. These days you need an active blog, a newsletter, strong social media presence, and maybe a YouTube channel or
There is simply no shortage of social media experts giving advice on what platforms to use, specific tips and tools, and providing updates on the latest developments. However, expert advice, while valuable and incredibly helpful, can only get us so far. In a rush to join the latest platform, optimize our images or figure out
If you needed to quickly learn how to fix a leaky faucet, would you reach for an in-depth instruction manual, or find a short tutorial video on YouTube? If you’re inclined toward the latter, then you’re in good company. The US Department of Labor found that 65% of information people remember is information learned through
For a while now, you’ve been in the world of blogging. You had a dream, a vision. Something you were so passionate about that you wanted to share it with the world. You really want to help people who are in need of what you’re very good at, but you also want to make a
It’s a safe bet that you spend quite a bit of time creating content: not just blog posts, but also email newsletters, downloadable guides or in-depth pillar posts, and of course tweets, Facebook posts and other social media updates. That’s a lot of writing… and a lot of time invested. Are you really using that
Let me tell you about David. He’s a professional writer (blogger, fiction writer, non-fiction writer, etc.) who doesn’t like marketing his work. He says his job is to write, not to promote, and that if he works hard enough on his art, then his readers will come. There’s just one problem. Only a few people
