“To everything there is a season, a time for every purpose under the sun.” ~Ecclesiastes 3:1-8 There is a rhythm to the four seasons of the year: Winter for introspection, spring for planting, summer for growth and fall for harvest. Often our business cycles and growth as entrepreneurs mirrors these seasons. I can see this […]
Every marketer has two problems. First, we want people to visit our website. And second, we are responsible for turning that traffic into quality sales leads who will become paying customers. We’ve thrown everything at these problems, from paid ads to viral ploys that make no sense, and still the problem lingers on. But –
Are you planning to increase your readership? Looking to increase the number of downloads for your latest how-to-guide or a newly launched app? Sometimes we tend to overlook the obvious. It’s right over there and it’s the visible, yet hidden secret for your success. It’s your call to action button. Now, before you start rolling
How many times have you felt that drawing readers to your blog was as discouraging as trying to count spotted owls in the wild? Where are they? Where would they be? Why can’t I find them? What must I do to attract them? One rule of thumb for all of us who are building a
You are passionate about social media, and you love the real time excitement and the fizz it provides. You have the talent and knowledge, and you want to make a career in it. But a niggling voice doubts whether you can. Because, you are an introvert. And social media is seemingly all about extroversion and
Today’s title – “How to Make Your Marketing Create More Sales” – might seem a little ambitious for a blog post. But truthfully, it’s not. The question of how marketing works is really quite simple. Even the answer is relatively simple – on the surface, at least. But most people have never seen the answer.
Life isn’t fair. That’s what your mama told you when you were a kid, and you’ve been dealing with it ever since. Some people are born lucky. They were born with talent. Drive. Focus. You read about them all the time. This one made six figures in six months. You’ve been in business two years
Social media has quickly become very important in marketing a business. It seemed to come from nowhere and then before we knew it, it was everywhere! Social media is a very powerful tool when it comes to building a successful business. You can really interact with your target market, grow relationships and encourage peer-to-peer referrals.
“Do you want more customers?” I bet if I asked you this question, right now, you would answer: “Yes!” That is why you invest a lot in building your audience, developing your relationships, connecting on social media, and building your email list. You are doing all those things to achieve one goal: To keep your
All marketers would like to think that subscribers experience a warm, fuzzy feeling inside when they see an email from them. In reality, many such messages evoke a sigh of exasperation, followed by a cursory skim at best, or a click of the “unsubscribe” link at worst. Why does it happen? Fickleness, small attention spans,
