The State of Online Courses 2017 We surveyed 830 online entrepreneurs about their interest and experience in building online courses. This report summarizes our findings: The Truth About What It Takes to Build a Successful Online Business If you’ve been struggling to build a successful online business—despite following the blueprints of various gurus, then this […]
What do values have to do with your business? Isn’t business just about making money? Danny Iny, CEO and founder of Mirasee and author of Teach and Grow Rich: Share Your Knowledge to Create Global Impact, Freedom and Wealth, shares his reflections on how values can enrich an entrepreneur’s life as well as become a
We’ve all seen the Instagram posts: the sun setting over a beach in Koh Samui. The caption reads, “Work finished, going for Mai Tais and grilled Cobia #blessed.” Does it make you jealous? It shouldn’t. I’m writing this from my home office, looking out over another gray and dismal day in Yorkshire. And I wouldn’t
So you’ve spent a whole bunch of time crafting content for your business blog, and though you’re getting visitors, no one seems interested enough to engage with your brand further. Does that mean your content is bad or irrelevant? Possibly, but unlikely. A lot of the time, it’s because your blog simply isn’t optimized to
You work hard to get email subscribers. You created one awesome freebie. Paid a designer to make it look pretty. And hired a copywriter to write a persuasive opt-in page. So now that they’ve subscribed to you… why won’t they read your email? Why are your email open rates in the single digits? And tanking?
If you think it’s time to create and share more social media content, you’re right. Recent research from Hubspot reveals that: 76% of people catch up on news via Facebook 52% of people read social media posts carefully 45% of people would like to see more social media content But with the same number of
Does it feel like your marketing won’t be effective unless you lie, exaggerate, or make false promises? Do you want to use scarcity but don’t want to be pushy? Do you want to sell more, but are worried it will erode your audience’s trust? Do you want to be honest and straightforward yet effective in
You’ve probably heard the advice to create a free report to give away in exchange for people’s contact information. That’s excellent advice, especially for online course creators. Aside from helping you attract “hot” prospects who are interested in your course, a free report comes in handy for many other purposes: Give it as a bonus
So you started using Instagram because everyone is talking about how visuals create big impact and how power users are raking in the $$$. But nobody seems to be paying attention. You wonder, “How do I get likes on Instagram?” Perhaps it’s because the content on your Instagram channel has deteriorated into short, sales-y posts
Two months ago, I faced bankruptcy. Creative bankruptcy, that is. My creative juices became stagnant. My hands were resting on the keyboard, but my fingers could not move. I looked for inspiration everywhere. I binged on TV shows on Netflix, read books, devoured blogs about copywriting, asked my copywriter friends for advice. Nothing seemed to
