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Online Course Certificates: What They Are, Benefits, & Examples

Updated by Tara Malone Should you offer your students an online course certificate when they complete your course? The truth is, there’s no simple answer. As it stands, you don’t need to provide a certificate to your students. Maybe this will change in the future. Further down the line, you may need to provide an online […]

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How To Create A Social Media Toolkit For Your Online Business

Have you ever considered building a social media toolkit for your business? Social media toolkits can help you engage with followers, boost your brand presence, build social media calendars, improve social accountability, and more! But what does an effective social media toolkit consist of? In this post, we’ll discuss what a toolkit’s important elements are

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How to Build a Winning Lower Sales Funnel: The Ultimate Guide

Updated for 2022 After working late nights for weeks on end, your brand-new online course is finally ready! But when you launch your course, the results are totally underwhelming. Very few, if any, of your subscribers actually purchase your course. You earn next to nothing, and no one seems interested. Sound familiar? If this has

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Podcast Marketing: A Guide for Online Course Creators

Updated by Tara Malone As a course creator, you’re always looking for ways to reach new people.  In fact, you may find that creating your course is the easy part. That working with your students and providing value is easy, too. What’s hard is finding the time to build your audience so your course finds the

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WishList Member Review: Is It Right for Your Membership Site?

Updated by Tara Malone One of the best ways to enhance your online course offerings is to build a private community for your students. Many course creators try to initially do this with a Facebook Group or Slack Channel. This is fine, and in the beginning, maybe this gives you and your students what you need.

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How to Create a Winning Lead Generation Process for Your Business

Updated by Tara Malone No matter what business you’re in, lead generation is the lifeblood of it. Without leads, your business simply cannot survive, let alone grow. But generating qualified leads is something that many business owners struggle with. Many have the perception that qualified leads are the hardest ones to find. The reality is, finding

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How to Build a Winning Customer Engagement Strategy

Updated by Tara Malone Getting new customers is hard, but keeping them is even harder. I imagine you already know this and have experienced it. It feels great to welcome a new customer into your business, but maybe that nagging worry of keeping them is always there in the back of your mind. Just how do

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How to Use Storytelling in Video Lessons to Boost Engagement

You want your online course to attract, engage, and sell. There’s just one tiny problem. While it’s not that challenging to attract users if you know how to design and promote your online course properly, its overall success depends on your ability to engage and provide a captivating experience to students. And that’s where a

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12+ Amazing Examples of Mobile Marketing Campaigns

Do you know the ads that pop up on your phone in the middle of a game? The ones that flash across the screen when you’re using your favorite apps? You might not pay much attention to them but every now and again there’s that one that makes you stop in your tracks.  If you’ve

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How to Build a Lead Generation Funnel for Your Business

Updated by Tara Malone Finding new prospects is hard. Turning those new prospects into satisfied customers is even harder. There are so many things to do. Running an online business is no joke! And if you’re doing it all alone, it becomes a Herculean task. You know you need to grow your business. Heck, you know

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